Marketing Digital Capability
Digital tools can improve people’s lives and release savings for health and social care organisations, but they are still not widely used. We are looking for an integrated, multi-channel marketing approach that promotes better awareness and uptake of digital innovations among all of our stakeholders.

Ideas (Publish, Detailed Submission)

Innovation 'Elevator Pitch':
A co-ordinated communications programme using traditional, digital and social media, to promote understanding by professionals and service users of the benefits of joined-up, tech-enabled health and social care
Overview of Innovation:
The Connected Care Programme has been conceived by Boilerhouse to promote and support individuals and organisations working to develop and deliver integrated, digitally enabled health and social care to local communities across UK.
A current initiative is the Care Apps Programme, which is a collaboration with ADASS nationally, supported locally by ADASS West Midlands/Improvement and Efficiency West Midlands (IEWM) The programme provides an online showcase for Care Apps hosted on the Boilerhouse website
Apps and innovations uploaded to the eXchange include those:
  • supporting personal independence
  • supporting wellbeing
  • commissioned by professional and institutional users to support their work
A selection of apps uploaded will be chosen to feature at a live event on March 7 in Birmingham designed to attract a large audience of health and social care professionals and care provider organisations.
Case studies, video interviews and other content about apps and digital innovations will also feature in Boilerhouse online publications including, and
These publications have an established following but content readership is also promoted by direct marketing, social media promotion and featured organisations own promotional activity.
We are working with IEWM on a programme of activity to support health and social care integration as well as improvement in the provision of online information and advice to social care users. We have created website visualisations, events, research and other activity as part of this work, which is reaching health & care professionals across the West Midlands.
We have created community platforms, online tools, and research into online information provision for ADASS regional organisations in the West Midlands, East Midlands, East of England, and Yorkshire & Humber. Connections through these networks are an important asset to the Connected Care Programme.
Our ability to further continue innovating and delivering via the Connected Care Programme is based on the track record of our:
- health and social care-related communications consultancy
- research design, delivery and publishing credentials
- web development and data visualisation/innovations
- experienced suppliers to local government and NHS organisations
- in-house online publications with established following
- engaging video output
Stage of Development:
Market ready and adopted - Fully proven, commercially deployable, market ready and already adopted in some areas (in a different region or sector)
WMAHSN priorities and themes addressed: 
Mental Health: recovery, crisis and prevention / Long term conditions: a whole system, person-centred approach / Wellness and prevention of illness / Education, training and future workforce / Wealth creation / Digital health / Innovation and adoption / Person centred care
Benefit to NHS:
Increased awareness and takup among staff and patients of digital products and services that can play a role in prevention, enabling independence, managing long term conditions, and other outcomes that will reduce/manage demand on NHS services and facilities.
Initial Review Rating
5.00 (2 ratings)
Benefit to WM population:
Improived quality of life for users of digital tools and services; reduced cost for health and care services; wealth creation for developers of digital tools
Current and planned activity: 
The main activity at present is the Care Apps Showcase, a programme being run in collaboration with ADASS. In connection with this we are engaging with NHS England, NHS.UK, NHS Digital, mhabitat and other relevant NHS initiatives as well as national and local bodies involved in social care and tech-enabled care. We are also using existing contacts with local an national bodies eg Digital Catapult, Innovation Birmingham, Local CIO Council, LGA etc.
What is the intellectual property status of your innovation?:
Boilerhouse Media owns the copyright in its publishing brands and in the content of these publications
Return on Investment (£ Value): 
Return on Investment (Timescale): 
0-6 mon
Ease of scalability: 
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Vicky Sargent 21/11/2016 - 11:46 Publish Login or Register to post comments

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