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Idea Description
Supplementary Information
Innovation 'Elevator Pitch':
Feeliom prevents anxiety & depression by helping people stay in touch. Our mobile app's unique Sensory Language tackles loneliness, enabling emotional expression without the need for words, and generates continuous insights into wellbeing using AI.
Overview of Innovation:
Feeliom is a mobile app that empowers people to intuitively express emotions through technology; without the need for words. It does so by emulating our sense of touch.

Touch plays a prominent role in sharing emotions. and has many positive effects on health. A gentle stroke can increase the release of oxytocin and serotonin, which improves wellbeing and positively regulates affection and social behaviour.
A science known as haptics lies at the intersection of touch and technology. By blending haptics with sound and visual feedback, Feeliom creates a tangible representation of how we feel that can be easily shared with others.

Not only does its patented Sensory Language create an immersive communication experience, Feeliom allows us to quantify and analyse a single emotion across over 10,000 data points.

This quantitative data is brought together with Artifical Intelligence (AI) to analyse feelings shared on a continuous basis. This enables Feeliom to contextualise emotions across the entire spectrum of one’s wellbeing; determining variance, trends and profundity of risk for mental health problems on a personalised basis.

These insights are subsequently used to help the individual gain a continuous understanding of their mental health/wellbeing, including recommendations for improvement, and to proactively connect them with the appropriate care: Whether that’s from family and friends, colleagues at work or healthcare professionals.



There are several modules within Feeliom that can be used to communicate emotions, enabling the app to gain an evermore well-rounded understanding of one’s state of mind. These lie in stark contrast to the verbal methods for sentiment analysis upon which most methods currently rely.

Feeliom will help to identify symptoms of stress, anxiety & depression and prevent them, however, all diagnoses must be carried out by a qualified professional. Patients may allow healthcare professionals to access their data in real-time, particularly in the case where the app plays a supportive, as opposed to a preventive role.

Specific Applications:

1. People with impaired verbal communication - such as those with learning disabilities or dementia - often face disproportionately higher rates of depression linked to loneliness. Feeliom overcomes this through touch.

2. An emerging body of evidence demonstrates that depression and physical disorders, including diabetes, are commonly comorbid making it an increasingly important clinical and global health issue.
Stage of Development:
Evaluation stage - Representative model or prototype system developed and can be effectively evaluated
Similar Content2
Innovation 'Elevator Pitch':
My Possible Self is the first of its kind in the UK: a personalised digital self-help programme with exclusive content that is clinically proven to reduce stress, anxiety and mild-to-moderate depression after just eight weeks.
Overview of Innovation:
My Possible Self, which has been delivering emotional health and wellbeing services since 2009, is launching a digital self-help programme, using content which is clinically proven to reduce stress, anxiety and mild-to-moderate depression after just eight weeks. 

The application uses clinically proven content adapted from the myCompass online programme developed by the internationally recognised, Black Dog Institute (BDI) in Australia, linked with the University of New South Wales. The institute is globally renowned as a pioneer in the identification, prevention and treatment of mental illness and the promotion of wellbeing. 
The BDI content has been clinically proven to reduce depression, stress and anxiety in just eight weeks, based on the Australian equivalent of the PHQ and GAD-7 questionnaires. This outcome supports the objectives of the Future in Mind, Five Year Forward View for Mental Health and Mental Health System Strategy Board (Birmingham) ‘Getting it Right, First Time: Prevention of Mental Illness’ strategies, which together aim to improve resilience, mental ill-health prevention, early intervention and accessibility.  
The application supports real-time self-monitoring of mental health symptoms across three core areas – problem thoughts, feelings and behaviours – and provides 24/7 access to evidence-based, skill-building modules and other self-help resources.  These are made up of cognitive behavioural therapy, interpersonal therapy, problem-solving therapy and positive psychology tools. The user journey is personalised according to the responses. 
It will be launched into the App Store, Google Play and online in September 2017.
We gave a demonstration of the prototype to Norman Lamb MP, the former health and care minister and prominent mental health campaigner. He said: “Digital innovations in mental health care have massive potential, and this is an app that uses clinically proven forms of therapy. I am confident that My Possible Self can help people to improve their mental wellbeing, come through difficult times, and improve their overall quality of life. It could also help to reduce reliance on NHS services which we all know are under strain. It is exactly the sort of preventive measure we should be looking at.”
My Possible Self can help prevent the development of mental health problems and get help earlier for young people, adults and older adults starting to suffer poor mental wellbeing. 
 
Stage of Development:
Close to market - Prototype near completion and final form may require additional validation/evaluation and all CE marking and regulatory requirements are in place
WMAHSN priorities and themes addressed: 
Mental Health: recovery, crisis and prevention / Long term conditions: a whole system, person-centred approach / Wellness and prevention of illness / Digital health / Innovation and adoption / Person centred care
Benefit to NHS:
My Possible Self is based on content that is clinically proven to reduce stress, anxiety and mild-to-moderate depression after just eight weeks. As such, it can support the range of initiatives at a national, regional and local levels to improve mental health and wellbeing.

Importantly, My Possible Self can ease pressure on short-term Improving Access to Psychological Services (IAPT) services. 

The Five Year Forward View for Mental Health notes the NHS needs a far more proactive and preventative approach to reduce the long-term impact for people experiencing mental health problems and for their families, and to reduce costs for the NHS and emergency services. My Possible Self offers NHS commissioners and service providers the opportunity to deploy at scale an accessible and personalised digital self-help programme to increase resilience, prevention and early intervention. 

The Future in Mind strategy aims to provide better support for young people experiencing mental health problems. My Possible Self is based on content for those aged 18 and over. The company would be delighted to have the opportunity to work with commissioners service providers, education and other organisations working with children and young people in the West Midlands to co-design an application for younger groups.  

The West Midlands Academic Health Science Network’s April 2017 report on the prevention of mental illness calls for a model of care that is measurable, effective, scalable and achievable. My Possible Self meets this challenge with a tried-and-tested and personalised digital self-help tool. 

My Possible Self will help the NHS to use its limited resources more effectively, allowing commissioners and service providers to focus their efforts on people who need help the most. It can also be a useful asset for NHS employers to support the wellbeing of staff and contractors. 
Initial Review Rating
4.60 (1 ratings)
Benefit to WM population:
The West Midlands population suffers worse-than-average mental health. The National Psychiatric Morbidity Survey identified 23.8 per cent of all adults in the region with some kind of mental health problem, compared with 23 per cent in England.

According to the University of Birmingham, as well as the social cost of poor mental health, there is an economic price to be paid. Mental health problems cost the region an aggregate of £12.6bn in 2015.

Research has shown that mental health issues costs UK employers nearly £26bn per year - or just over £1,000 for every employee in the workforce. Giving staff access to MPS could improve staff productivity, reduce absenteeism and lower staff turnover.

My Possible Self can offer hope and practical help to those suffering from anxiety, stress and mild-to-moderate depression, by providing a personalised digital self-help programme based on content that is clinically proven to improve conditions within eight weeks. 

Investing in My Possible Self will generate social and economic returns for communities in the West Midlands. 
 
Current and planned activity: 
My Possible Self is preparing to launch its digital self-help programme via mobile app and browser experience in September 2017.  The company is keen to work with NHS commissioners, service providers, education, third sector organisations and employers of all shapes and sizes in the West Midlands to establish My Possible Self as a force for good in the region.

It was founded in 2009 by Joanne Wilkinson whose daughters Hana and Fleur have now joined the business.  They are passionate about helping as many people as possible. 
What is the intellectual property status of your innovation?:
We have licensed the BDI's MyCompass programme and have developed this programme into our own web/phone app, in which we own the branding and the copyright we have created in creating the website/app.
Return on Investment (£ Value): 
high
Return on Investment (Timescale): 
0-6 mon
Ease of scalability: 
Simple
Read more
Hide details
Innovation 'Elevator Pitch':

My Possible Self is a digital self-help programme with exclusive content that is clinically proven to reduce stress, anxiety and mild-to-moderate depression after just eight weeks.
Overview of Innovation:
My Possible Self, which has been delivering emotional health and wellbeing services since 2009, is launching a digital self-help programme, using content which is clinically proven to reduce stress, anxiety and mild-to-moderate depression after just eight weeks. 
The application uses clinically proven content adapted from the myCompass online programme developed by the internationally recognised, Black Dog Institute (BDI) in Australia, linked with the University of New South Wales. The institute is globally renowned as a pioneer in the identification, prevention and treatment of mental illness and the promotion of wellbeing. 
The BDI content has been clinically proven to reduce depression, stress and anxiety in just eight weeks, based on the Australian equivalent of the PHQ and GAD-7 questionnaires. This outcome supports the objectives of the Future in Mind, Five Year Forward View for Mental Health and Mental Health System Strategy Board (Birmingham) ‘Getting it Right, First Time: Prevention of Mental Illness’ strategies, which together aim to improve resilience, mental ill-health prevention, early intervention and accessibility.  
The application supports real-time self-monitoring of mental health symptoms across three core areas – problem thoughts, feelings and behaviours – and provides 24/7 access to evidence-based, skill-building modules and other self-help resources.  These are made up of cognitive behavioural therapy, interpersonal therapy, problem-solving therapy and positive psychology tools. The user journey is personalised according to the responses. 
It will be launched into the App Store, Google Play and online in September 2017.
We gave a demonstration of the prototype to Norman Lamb MP, the former health and care minister. He said: “Digital innovations in mental health care have massive potential, and this is an app that uses clinically proven forms of therapy. I am confident that My Possible Self can help people to improve their mental wellbeing, come through difficult times, and improve their overall quality of life. It could also help to reduce reliance on NHS services which we all know are under strain. It is exactly the sort of preventive measure we should be looking at.”
My Possible Self can help prevent the development of mental health problems and get help earlier for young people, adults and older adults starting to suffer poor mental wellbeing. 
 
Stage of Development:
Close to market - Prototype near completion and final form may require additional validation/evaluation and all CE marking and regulatory requirements are in place
WMAHSN priorities and themes addressed: 
Mental Health: recovery, crisis and prevention / Long term conditions: a whole system, person-centred approach / Wellness and prevention of illness / Digital health / Person centred care
Benefit to NHS:

My Possible Self is based on content that is clinically proven to reduce stress, anxiety and mild-to-moderate depression after just eight weeks. As such, it can support the range of initiatives at a national, regional and local levels to improve mental health and wellbeing.

Importantly, My Possible Self can ease pressure on short-term Improving Access to Psychological Services (IAPT) services. 

The Five Year Forward View for Mental Health notes the NHS needs a far more proactive and preventative approach to reduce the long-term impact for people experiencing mental health problems and for their families, and to reduce costs for the NHS and emergency services. My Possible Self offers NHS commissioners and service providers the opportunity to deploy at scale an accessible and personalised digital self-help programme to increase resilience, prevention and early intervention. 

The Future in Mind strategy aims to provide better support for young people experiencing mental health problems. My Possible Self is based on content for those aged 18 and over. The company would be delighted to have the opportunity to work with commissioners service providers, education and other organisations working with children and young people in the West Midlands to co-design an application for younger groups.  

The West Midlands Academic Health Science Network’s April 2017 report on the prevention of mental illness calls for a model of care that is measurable, effective, scalable and achievable. My Possible Self meets this challenge with a tried-and-tested and personalised digital self-help tool. 

My Possible Self will help the NHS to use its limited resources more effectively, allowing commissioners and service providers to focus their efforts on people who need help the most. It can also be a useful asset for NHS employers to support the wellbeing of staff and contractors. 
 
Initial Review Rating
4.20 (1 ratings)
Benefit to WM population:

The West Midlands population suffers worse-than-average mental health. The National Psychiatric Morbidity Survey identified 23.8 per cent of all adults in the region with some kind of mental health problem, compared with 23 per cent in England.

According to the University of Birmingham, as well as the social cost of poor mental health, there is an economic price to be paid. Mental health problems cost the region an aggregate of £12.6bn in 2015.

Research has shown that mental health issues costs UK employers nearly £26bn per year - or just over £1,000 for every employee in the workforce. Giving staff access to MPS could improve staff productivity, reduce absenteeism and lower staff turnover.

My Possible Self can offer hope and practical help to those suffering from anxiety, stress and mild-to-moderate depression, by providing a personalised digital self-help programme based on content that is clinically proven to improve conditions within eight weeks. 

Investing in My Possible Self will generate social and economic returns for communities in the West Midlands. 
Current and planned activity: 

My Possible Self is preparing to launch its digital self-help programme via mobile app and browser experience in September 2017.  The company is keen to work with NHS commissioners, service providers, education, third sector organisations and employers of all shapes and sizes in the West Midlands to establish My Possible Self as a force for good in the region.

It was founded in 2009 by Joanne Wilkinson whose daughters Hana and Fleur have now joined the business.  They are passionate about helping as many people as possible. 
 
What is the intellectual property status of your innovation?:
My Possible Self has exclusive licence of the Black Dog Institute's underlying research materials (in which the BDI own the intellectual property) and has developed its own web/phone app, in which it owns the branding and the copyright.
 


 
Return on Investment (£ Value): 
high
Return on Investment (Timescale): 
0-6 mon
Ease of scalability: 
Simple
Read more
Hide details
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