medics.academy – The next generation of online training – Confidential, secure content creation service & delivery platform (#2569)

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Idea Description
Supplementary Information
Innovation 'Elevator Pitch':
A secure training platform using high quality video content and cutting edge learning technology. We produce high-quality courses, or update or convert your existing training material accessible via smartphone, tablet or computer – anytime/anywhere
Overview of Innovation:
The medics.academy platform has been designed with security to protect against inappropriate access and copyright infringement with an option to request users to pay per view.
medics.academy combines engaging content, low cost access and accessibility. Healthcare professionals from across the UK and internationally can benefit from consistent, sustainable educational programmes that will have a significant effect on performance and patient safety.
Medics Academy (MA) - Delivery Platform - Flow diagram
medics.academy (MA) - Delivery Platform

The platform incorporates unique technology to allow high quality video content to be viewed anywhere across the world without loss of quality. This allows educators, subject matter experts or partner organisations to securely distribute high quality, high value courses that may be of a sensitive, private medical nature. Programmes for or that target their audience whilst protecting their access to them and ensuring their ownership, IP and if required to generate direct income from their content.

Delivery facilities:
  • High quality education online on any digital device
  • Security and IP protection of authored content
  • Global access via a specifically designed IT platform
  • Scalability and sustainability via a revenue sharing business model
  • Tracking of users and access / usage

MA Content Production
The company mission is to empower health professionals through knowledge so they can provide better care. The company has already developed and delivered a range of courses

Content creation opportunities:
  • Content generation/production services and expertise
    • New Training Material creation
    • Conversion of existing material
    • Adapting original material for delivery via the MA Platform
  • Visuals graphics & animation facilities to illustrate points/information
  • Option to add additional products and services, e.g. link to classroom based training
  • Quality assured and endorsed content from experts combined with other content e.g. filmed demonstrations of skills

Company Background
The founders of the company, two medics, became increasingly frustrated by the poor design, use and engagement with e-learning and believe the use of these expert driven courses can be a part of a new blended learning solution to medical education. From their frustration and experiences, they built a team based in the UK and the US, that have developed this platform. Medical educators can focus on building amazing content, supported by a team of artists, filmmakers, engineers and medical content specialists.

Stage of Development:
Market ready and adopted - Fully proven, commercially deployable, market ready and already adopted in some areas (in a different region or sector)
Similar Content3
Innovation 'Elevator Pitch':
 A secure training platform using high quality video content and cutting edge learning technology. We produce high-quality courses, or update or convert your existing training material accessible via smartphone, tablet or computer – anytime/anywhere.
Overview of Innovation:
The medics.academy platform has been designed with security to protect against inappropriate access and copyright infringement with an option to request users to pay per view.
medics.academy combines engaging content, low cost access and accessibility. Healthcare professionals from across the UK and internationally can benefit from consistent, sustainable educational programmes that will have a significant effect on performance and patient safety.

Medics Academy (MA) - Delivery Platform - Flow diagram

medics.academy (MA) - Delivery Platform

The platform incorporates unique technology to allow high quality video content to be viewed anywhere across the world without loss of quality. This allows educators, subject matter experts or partner organisations to securely distribute high quality, high value courses that may be of a sensitive, private medical nature. Programmes for or that target their audience whilst protecting their access to them and ensuring their ownership, IP and if required to generate direct income from their content.
 
Delivery facilities:
  • High quality education online on any digital device
  • Security and IP protection of authored content
  • Global access via a specifically designed IT platform
  • Scalability and sustainability via a revenue sharing business model
  • Tracking of users and access / usage
 
MA Content Production
The company mission is to empower health professionals through knowledge so they can provide better care. The company has already developed and delivered a range of courses

Content creation opportunities:
  • Content generation/production services and expertise
    • New Training Material creation
    • Conversion of existing material
    • Adapting original material for delivery via the MA Platform
  • Visuals graphics & animation facilities to illustrate points/information
  • Option to add additional products and services, e.g. link to classroom based training
  • Quality assured and endorsed content from experts combined with other content e.g. filmed demonstrations of skills

Company Background
The founders of the company, two medics, became increasingly frustrated by the poor design, use and engagement with e-learning and believe the use of these expert driven courses can be a part of a new blended learning solution to medical education.  From their frustration and experiences, they built a team based in the UK and the US, that have developed this platform. Medical educators can focus on building amazing content, supported by a team of artists, filmmakers, engineers and medical content specialists.



 
Stage of Development:
Market ready and adopted - Fully proven, commercially deployable, market ready and already adopted in some areas (in a different region or sector)
WMAHSN priorities and themes addressed: 
Education, training and future workforce / Wealth creation / Digital health / Innovation and adoption
Benefit to NHS:
Freedom of Access
Opportunity to train staff remotely at any time or place and at their own pace, the ability to deliver training content pre or post a course to either prepare or reinforce the material being delivered either as well or instead of a physically attending formal course. This secure training platform facilitates the trainer/education unit with a range of options to deliver their material to their staff and students.
 
This range of options can then be selected to best suit the ability to reach and gain access to the trainees e.g. it can facilitate them not travelling or leaving their place of work. It can be used to assist students with revision or reinforcement of a recently delivered course possibly before and exam or test.
 
This flexibility can work for the participant as well as the deliverer of content all leading to a better trained and confident workforce. Hence facilitating performance improvement and make training significantly more cost effective and efficient.
 
Usage Tracking
Material accessed can be logged along with information on viewer and duration. This is part of our security and revenue system when required and when this may be appropriate. This also gives content producers a clear idea into their most used and valuable training assets.  
 
Confidentiality & Control
Access to material can be controlled you may wish to do this to ensure that content that may be clinically sensitive (e.g. of distressing or of a possible sexual nature) or that may be commercial sensitive is not accessible by those without permission. 
 
Revenue Generation
Courses that are delivered on the platform can be via a pay per view option. This is a revenue sharing model between Vopulus and the content provider, so significant income generation can be earned by the training provider from offering their material to a global audience. We take away all the strain and complexities of an organisation creating a charging system and the processes to providing a secure and trusted credit cards charging system.
 
The Key Benefit
All you need to worry about is the material you wish to teach – we can produce that material with you and then deliver it safely to your intended or your selected audience.
 
We look forward to your call
Benefit to WM population:
Key Benefits
  • Simple Video Delivery Training Platform designed for Medical Content  Removes concerns over access and can form part of a library of material for a Trust or for West Midlands NHS & Community Clinical staff
     
  • Options to generate revenue from your content
    Generate money from external organisations or clinicians from your training material
     
  • Confidential and professional Training Material production or conversion
    Take the worry away from delivering, recording and illustrating your training material we will do that and if you’re not confident or comfortable being videoed we can arrange for an expert presenter to deliver your lessons
 
Enhanced Staff - Leading to better informed and trained healthcare professionals which ensures confidence that leads to improved patient safety and outcomes.
 
Training / Testing Freedom - Ability to offer courses to hard to reach clinical and medical staff due to their location (e.g. Community based) or their availability (shortages but imperative that they are brought up to date on a process or procedure). The platform allows 24/7 access to material and through the tracking a degree of confidence can be had by the trainers / management that the viewer has seen and understood the material delivered. The level of understanding can be confirmed via an online test or other assessment methods.
 
Potential Patient Use - This platform also has potential to be used for patient education programmes providing a significant increase in patient empowerment, self care and wellness.
Current and planned activity: 
Current Activity
  • We have a regional project underway with the West Midlands AHSN to produce training material for LTC.
  • We are having a number of discussions and negations on material related to maternity with Trusts across the UK.
  • Although we seeking to engage with more content providers and potential purchasers of group courses.
Thus we would like to discuss:
  • Procurement / Adoption of:  
    • More medical training Video productions or for more Trusts and other clinical training organisations/units to our Medical Academy Platform to deliver you material   
    • Usage of our secure and / or revenue generating video content Delivery Platform space.  
What is the intellectual property status of your innovation?:
Platform has IP associated with its design and security to protect content from plagarism.
The course content IP remains with the author apart from our newly produced graphics.
Return on Investment (£ Value): 
high
Return on Investment (Timescale): 
6-12 mon
Ease of scalability: 
Simple
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Innovation 'Elevator Pitch':
We design and develop high-quality, video based courses that can enhance or replace classroom training and distribute them to digital devices. The authors can benefit from income generated.  
Overview of Innovation:
The Medics Academy content delivery platform is an agile web application for mobile and desk-top browser that is designed to reliably deliver high value content to the end-user.
 
The Medics Academy platform concept is to develop an online, database-driven healthcare e-learning and assessment platform. Online courses are delivered using encrypted high-definition video that is distributed to users through a fault-tolerant, low latency and worldwide content delivery network. 
With increasing demands on doctors, nurses and others involved in delivering healthcare to stay up to date with the latest advances in technology and medicial practice – and the increaisng demands faced around the world of increased expetctations of what medicine can do, coupled with aging populations in the developed world – there has never been a more important time for medical practicioners to be able to access the latest medical and heathcare education in a cost-effective and efficient way. That is what Medics Academy is dedicated to deliver.
 
We have developed a product which has proved its value and its effectivenss to doctors in the UK – we now need funding to help make that scalable and global so that we can reach all healthcare professionals globally  and help them to deliver the best possible care for their patients and families. 


 
Stage of Development:
Market ready and adopted - Fully proven, commercially deployable, market ready and already adopted in some areas (in a different region or sector)
WMAHSN priorities and themes addressed: 
Education, training and future workforce / Wealth creation / Digital health / Patient and medicines safety
Benefit to NHS:
Better training leads to a reduction in errors. The classroom based education model is not working and by developing expert driven courses supoorted by high-quality graphics and viewable any time on any device the NHS has the opportunity to train EVERY member of its workforce easily and efficiently. 
Benefit to WM population:
Safer care delivered by safer professionals. There is also a significant opportunity to use the platform to train and empower patients to manage theiir own care better. 
Current and planned activity: 
WMAHSN is our first customer and we are looking for partnerships to help us develop courses at cost to launch on our platform with a future income sharing model. We already have a number of courses available and are adding more daily. 
What is the intellectual property status of your innovation?:
We have no form patents but do have copyright on content we have developed and considerable know-how on our video and distribution platform that prevents others from copying our model. 
Return on Investment (£ Value): 
Very high
Return on Investment (Timescale): 
2 years
Ease of scalability: 
Simple
Rejection Reason:
ITT campaign is specifically for those innovations already on the Tariff. I have emailed the innovator so that we can work on the other submission and support them. Campaign amended to be more specific
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Innovation 'Elevator Pitch':
An expert-lead education platform for medical and dental professionals, providing crowd-sourced digital verifiable CPD and revalidation capabilities to improve patient care and administration for healthcare professionals and hospital trusts.
Overview of Innovation:
Medical professionals face a burden on managing their continuing education. To date, the methods of gaining CPD are largely book-based, rudimentary, expensive, fragmented and inconvenient. According to our market research, over 80% of dentists and medics surveyed wished to have a cheaper and simpler way to gain their CPD. Further to this, hospital trusts face great difficulties with CPD administration including revalidation, which is currently a largely manual based task in NHS trusts.
 
With over 95% of doctors and nurses owning a smartphone, there is an overwhelming need for a disruptive force to digitalise and advance this vastly under developed sector of professional education within one technological umbrella.
 
To solve these problems, we have been working with a large team consisting of 40 expert content writers, 5 experienced developers and several leading figures in NHS innovations to facilitate implementation within the wider healthcare environment.
 
With this great team, we have created the world's first innovative, simple and high-quality CPD education mobile app for medical professionals that crowdsources the way that expert-level content can be consumed and centralises all paperwork for the individual and HR trust.
 
An individual can gain all their CPD needs, directly accessing the expert knowledge pool of fellow medical professionals via our app, whilst enjoying the cheapest and easiest solution to do so from our market research*. An individual can save up to £130 each year on their required CPD hours from the MedicaliQ service, and hospital trusts will save an average of £10,000 annually. By creating an open platform for experts to contribute content, this will create a paradigm shift in the way that knowledge is gained and shared.

Further to this, we have created a breakthrough and simplified administration system for healthcare trusts to intelligently manage workforce-related issues such as revalidation and mandatory training, which is currently being piloted with the Manchester Hospital Trusts. 
Stage of Development:
Close to market - Prototype near completion and final form may require additional validation/evaluation and all CE marking and regulatory requirements are in place
WMAHSN priorities and themes addressed: 
Education, training and future workforce / Digital health / Innovation and adoption
Benefit to NHS:
Directly supports NHS workforce development

By crowdsourcing expert knowledge via CPD we aim to reduce the current CPD spend in terms of both administration time and in providing externally accredited courses (HR spend per staff on providing externally-accredited courses are estimated at £800/staff per module. This can greatly be reduced with our centralized pool of experts.  
 
Opportunity to deliver mandatory staff training through the education platform, encouraging greater autonomy in learning styles – can carry out training and revision both online and offline. All articles have an audio assist option with a variety of accessibility options to appeal to the wider learning taskforce.
 
We are piloting a breakthrough service with the University of Central Lancashire whereby the CPD courses offered within the app will also be academically certified as a qualification (PGCert, PGDip or Masters level), the first service of its kind in the UK.
 
The MedicaliQ platform can tie in with existing third-party educational resources and CPD providers to partner and add value to their educational offerings, allowing individuals to test and certify their knowledge in a unique collaborative environment.
 
Regular board meetings with advisory panel with divisional leads to direct key educational strategies

Content produced by senior practising clinicians and healthcare professionals within the NHS and private sector, ensuring a bank of expert-level knowledge disseminated for other clinicians
 
Management of workforce issues via our Revalidation program will help support individuals and trusts to streamline their administration requirements with the provision of approved and certified educational materials.

This dynamic educational resource will be available 24/7 and offline, and thus facilitates training in a cost-effective and immediate manner ensuring up-to-date knowledge for a better-informed workforce to improve patient outcomes and care. 
Initial Review Rating
4.60 (1 ratings)
Benefit to WM population:
MedicaliQ will have a NHS-wide and global reach.

An improvement in skills and knowledge of clinicians to offer enhanced patient care to citizens of the West Midlands region.

Unique opportunity for the local industry to gain feedback in current medical practices from leading consultants and professors, via in-app feedback, for crowdsourced knowledge pooling.

More simple, affordable and efficient access to high quality education for clinicians in the region and across England.

Engagement with higher educational institutions in the West Midlands to supplement and deliver their medical educational courses via more innovative platform (via in-app integration – currently being trialed with UCLan).

A specialist advisory board will be set up in the Medical and Dental sectors with meetings held in the West Midlands 4 times per year.

Devolves development and delivery of medical-related educational programs and CPD from hospitals to individuals in conjunction with the current expert pool via regional organizations and professional bodies such as the Royal Colleges and regulatory authorities.

Potential to utilize the crowd-sourced nature of the platform to develop the services to devolve and facilitate individual clinicians to partake in primary care research across the West Midlands area.

Reduces the administrative burden on staff for CPD whilst opening access to high-quality continuing education to ensure up-to-date knowledge and optimised patient care.

Ability to convert your CPD earned in the app into a real-life qualification via our academic partners UCLan.

Affiliations with national conferences held at the NEC Birmingham to administrate their CPD.

MedicaliQ will immediately create new jobs in the local area to support production with an opportunity for the team to grow as the services develops.

Looking to develop a global training focus on e-education in the West Midlands.
Current and planned activity: 
The current concept of mobile-based education is proven with our world-leading student app, and signing up over 5,000 dentists onto our dental CPD app.
 
MedicaliQ has been accepted onto the Digital Health.London 2016 accelerator, a pioneering NHS accelerator program that works to bring new innovations into the healthcare ecosystem.
 
Our pilot with the Manchester Trust will help inform our plans to create a product that can scale to the standard administration protocols of a large NHS Healthcare provider.
 
In scaling the mobile product, we will create a third party system for existing CPD providers to provide content. General CPD material will first be provided for the average medical professional with a view to engage specialist interests, in partnership with our advisory board. We are then looking to integrate the product to offer CPD solutions to the wider allied healthcare professionals, such as paramedics and health care assistants.
 
NOTE: Please see attached business summary
What is the intellectual property status of your innovation?:
MedicaliQ Ltd owns all IP involved in the innovation. The brand names, ‘DentaliQ’ and ‘MedicaliQ’ have been trademarked as both image and text (see attached). 
Return on Investment (£ Value): 
high
Return on Investment (Timescale): 
1 year
Ease of scalability: 
Simple
Regional Scalability:
Once developed, MedicaliQ can be scaled and adopted across hospitals and primary care providers in the West Midlands area for both individual based CPD and revalidation needs. Our pilot with the Manchester Hospitals trust will demonstrate how we may integrate such a solution from the HR personnel perspective, creating a streamlined system that can be scaled to any other hospital setting including the West Midlands. Our solution benefits both the individual clinician and the administration backend of hospitals, ensuring a two-pronged strategy. Distributing the platform via local GP surgeries to provide a similar service, via EMIS, will further provide scalability options in the region. There is a large focus towards a digital transition to care as part of Digital Birmingham’s agenda, so it would be concordant to roll the product out to other providers in the region. Hospital universities in the region will also benefit from the whitelabelled CPD package for their postgraduate students.
Measures:
There are three main outcome areas that impact is being measured against: individual clinicians, hospital trusts and contributing authors.
 
Individual clinicians: improving access and convenience to expert-lead education to enhance continuing education and promote self-learning. This ultimately leads to having more up-to-date knowledge and providing better patient care.
 
Hospitals: enhancing, digitalizing and streamlining the workforce administration methods for continuing education and revalidation to save clinical time and prioritise patient care.
 
Contributing authors: to provide authors with an opportunity to curate and disseminate their expert knowledge within a crowd-sourced environment to provide an independent income stream.
 
To support the above impact areas, we will be applying the following measures to gauge success of the innovation across both quantitative and qualitative aspects:
  • Number of monthly downloads
  • Monthly revenue
  • Profit margins
  • Number of purchased articles and repeat
  • Number of customers (and thus the market share)
  • The number of articles in our bank
  • User rating
  • User reviews
  • Time spent on app
  • Number of successful revalidation applications
  • Number of post-graduate student signups via University courses
Other measures across the broader aspects include:
 
Quality
Customer: number of purchased articles, repeat customers, user feedback/rating, time spent on app
Technology: reliability, accessibility, downtime
 
Safety
Customer: accurate educational content (verified by expert panel)
Technology: meets information governance standards, appropriate 2-step authentication procedures, back-up content
 
Cost
Customer: customer acquisition costs, amount paid per customer, amount earned by author’s per article
Technology: operational costs
 
People
Authors: quantity, engagement and submission rates; experience/qualifications
Adoption target:
The conservative business model assumes a national registered member accounting for 10,000 Year 1, 50,000 Year 2 and 100-200,000 Year 2. Our original DentaliQ product had 10,000 users register in the first month of launch in 2016. Assuming a 10% uptake by registered users for a paid-for CPD service, MedicaliQ will be viable by Q2 of Year 2.
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