Prevention of Illness
How do we work towards the primary prevention of illnesses and  challenging the set of conditions caused by poor life-styles and high risk factors? 

Ideas (Wealth creation)

Innovation 'Elevator Pitch':
An artificial intelligence(AI) powered platform recommends recipes for pre-diabetics and type 2 diabetics based on personal flavour preferences, avoidances, dietary constraints, budget, weather then makes it easy to shop all the ingredients online.
Overview of Innovation:
Receiving a diagnosis of diabetes can be life changing but all too often the quality of advice recieved to help change diet is limited, especially if you have existing budgetary or dietary constraints. 
Removing friction from the process of finding and cooking a healthier diet should help people to adhere to new diets by preserving more of the will power required to maintain your resolve.
Whisk's cognitive food platform powers 100 million recipe views every month and creates 500,000 shopping lists so has a unique ability to recommend quality recipes and add them to a shopping list or cart.
A new platform will be developed with Health Exchange to empower it's cousellors to help clients to make lasting, measurable and valuable change to their diet in order to reverse, delay or manage their diagnosis successfully. 
Stage of Development:
Evaluation stage - Representative model or prototype system developed and can be effectively evaluated
WMAHSN priorities and themes addressed: 
Mental Health: recovery, crisis and prevention / Long term conditions: a whole system, person-centred approach / Wellness and prevention of illness / Wealth creation / Digital health
Benefit to NHS:
Savings on treatment costs and complications arising from Type 2 Diabetes Management (T2DM) estimated to be as high as £3500 per user per year. If we can delay the onset of T2DM by 12 months for one user the saving is £3500. With a £35k investment we only need to help 10 people to get a return on investment within 12 months.
Initial Review Rating
4.60 (1 ratings)
Benefit to WM population:
Improved quality of life, improved health through reduced incidence of T2DM and its complications.
Current and planned activity: 
We are working with Health Exchange who deliver diabetes support services in the West Midlands community.
What is the intellectual property status of your innovation?:
The Food Genome that drives the personlised recommendations is trademarked and protected.
Return on Investment (£ Value): 
high
Return on Investment (Timescale): 
1 year
Ease of scalability: 
Simple
Regional Scalability:
The platform and business model is designed to be scalable globally should we see successful results.
Measures:
User numbers
Engagement rates - weekly users.
Progress against health goals - e.g. weight loss - attributable to using the platform with counsellors compared to using counsellor intervention alone.
Adoption target:
We want to demonstrate at least 100 users achieving a health goal using the platform and up to 30 000 users engaging overall.
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Stuart 12/02/2018 - 19:28 Approved 2 comments
Innovation 'Elevator Pitch':
The unique DataHub (www.DataHubClub.com) has tracked 400m active UK visits - knowing what gets people active and the value of this. We're starting to connect active data with health data to put live sector intelligence behind local social prescribing
Overview of Innovation:
We've a sports business with a Sport Intelligence practice (in-house data and software team), which has built a hub that has integrated with a range of third party data capture systems that are used in leisure facilities, gyms, community and charity programmes and now personal mobile apps. We automatically receive information on the participant and the activity they're doing. Over half of UK facilities now have a DataHub account. We have extensive segmentation models to understand what's getting people active and how to keep them active, using live market trends and single customer journeys between programmes. This is unprecedented intelligence. We get a constant feed of data, which we standardise, process and provide intelligence back to the sport sector, including to governments, councils, sport governing bodies, facility operators and commissioning and delivery partners. This is through online modules/ platforms or consultancy services. One million visits are tracked each day, including extensive coverage of data points across Birmingham and the West Midlands. Our focus to date has been on the sport and physical activity sector (and how we support partners, many of whom share their own data via the central system) to grow participation, commercial returns or social value. We have an award winning Social Value Calculator as one of the platforms (https://web.datahubclub.com/social-value-calculator-2/) which has changed how venues engage local residents and is starting to filter into local authority contracts when they outsource leisure operations.

The opportunity - we now want to work with the following:

Health data providers - we want to correlate active lives data with up to date health data to create an input-outcome model that quantifies at an individual level what different physical activity generates. This helps predict outcomes and de-risk front line interventions.

Primary care providers/ umbrella associations - using the physical activity information we hold, coupled with an understanding of what programme of activity is most relevant for a person (highest likelihood of retention), where they can do this (and with other similar people), and the likely health outcomes (KPIs) will give front line GPs the confidence needed to prescribe activity more frequently, rather than medication.

I'd welcome a conversation with any relevant commissioners, funders or partners.

Thanks. Alex
 

 
Stage of Development:
Market ready and adopted - Fully proven, commercially deployable, market ready and already adopted in some areas (in a different region or sector)
WMAHSN priorities and themes addressed: 
Mental Health: recovery, crisis and prevention / Long term conditions: a whole system, person-centred approach / Wellness and prevention of illness / Education, training and future workforce / Wealth creation / Digital health / Person centred care
Benefit to NHS:
More relevant exercise/ activity is prescibed to more relevant residents at the most relevant time. It will change how activity is also publicly funded, moving toward a paid for (health) results model. We have the data and network to deliver this change but require the health partners across a pilot region.
Benefit to WM population:
More relevant activity, more active population, greater availability of relevant facilities and programmes. Health savings will be generated as more informed decisions can be made. The model brings sector wide data and models it against local priorities and opportunities.
Current and planned activity: 
Further integration with personal fitness devices and other third party systems.
Education and training programme, again with sector partners.
Conversation with partners such as Public Health England and global fitness product/ health data providers at a national level with regard a broader health-physical activity model, but this will still require a pioneering local region.
Return on Investment (£ Value): 
high
Return on Investment (Timescale): 
6-12 mon
Ease of scalability: 
2
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Alex Burrows 01/02/2018 - 13:52 Archived Login or Register to post comments

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