Idea Description
Supplementary Information
Detailed Submission Data
Innovation 'Elevator Pitch':
A platform combining the best of WhatsApp, LinkedIn and Slack with an innovative, compliant architecture to provide a universal data and messaging layer for health care.
Overview of Innovation:

Out-dated and overly bureaucratic health communications are a source of enormous inefficiency and frustration for doctors, nurses and patients. 600,000 clinicians in the UK alone have turned to consumer messaging solutions like WhatsApp to solve the problem. But these solutions have been ruled inappropriate for use in health use under GDPR and sparked 1000 NHS disciplinary actions to date.


1. Unique “serverless” network architecture scales users exponentially with linearly scaling costs.
2. Free and ethical: Core functions are free for everyone, with no need to monetise sensitive data to pay for servers
3. Compliant by design: GDPR & health privacy standards built in to the architecture itself. All data stored in phone.
4. Super-simple user interface is easy to adopt and easy to use, enabling a bottom-up approach to market.


Hospify is a market-dominance play, designed to capture the majority of healthcare professionals in the UK (2.9m), EU (23m) & South America. Most users will join at least two Hubs (employer Hub, union Hub, specialism Hub, pharmaco Hub, insurance Hub).

  • Simplicity and trust of core messaging drives bottom-up adoption by nurses and care workers, led through employer and union hubs.
  • Broadcast messaging function enables replacement of both hospital pagers and costly SMS systems, driving adoption employers & CCGs.
  • Platform is built out using APIs to provide a messaging layer for other, more specialised workflow and data-driven services, allowing them to function within an ecosystem.
Stage of Development:
Close to market - Prototype near completion and final form may require additional validation/evaluation and all CE marking and regulatory requirements are in place
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Innovation 'Elevator Pitch':
Hospify is a health data platform built on free & trusted messaging for patients and clinicians. A free messaging app is available to all users; a team messaging platform is sold to hospitals, surgeries, pharmacos and other healthcare institutions.
Overview of Innovation:
  • Hospify is an ubiquitous health comms ecosystem that puts patients & clinicians in control of their health interactions in a way that everyone can access and trust
  • Hospify allows patients to connect with and control their communications with healthcare providers, pharmacists, pharmacos and insurers
  • Like Slack in the commercial sector, Hospify uses open standards to enables other health apps and digital services to function within an ecosystem that benefits all parties involved
  • Hospify’s unique “serverless” phone- powered network architecture allows it to scale users without scaling costs while staying compliant with all data regulations.
There are lots of healthcare messaging companies popping up. So what makes Hospify different?

1) A messaging platform is only useful if everyone can be on it. That’s why people love WhatsApp. For everyone to be on it, the core platform has to be free. Hospify is built on a unique serverless architecture that allows it to scale the app without scaling the costs of supporting it.  This allows Hospify to offer its core messaging, for free, to everyone, forever, without needing to monetize our users’ data or sell them ads in order to do it. 
2) That serverless structure means that we don’t store users’ data (one of the reasons that we can’t monetize it!). All the data, at least in the free, secure and compliant app, is kept on the user’s device, and only on the user’s device. This means that compliance is baked in from the start, and enormously reduces data liabilities and security overheads - which in turn helps support our ability to provide the app for free to the majority of users.
3) Hospify is really simple to use. Most of our competitors are building complicated messaging tools designed to appeal to doctors. But at Hospify our focus is on nurses and patients - the people at the sharp end of health, who want solutions that are simple and effective and don’t require a manual in order to them figure out.
4) The Hospify messaging app is only part of what we do. Hospify’s secret weapon is the HospifyHub. The Hub transforms the App’s “WhatsApp”- style experience into something that’s more like Slack, with a web portal and a desktop app that syncs with users’ phones without compromising our compliant and scalable “serverless” architecture. The Hub offers administrated groups, broadcast messaging, and data capture via messaging surveys, and is designed to integrate with and handle data from third-party apps.
Stage of Development:
Close to market - Prototype near completion and final form may require additional validation/evaluation and all CE marking and regulatory requirements are in place
WMAHSN priorities and themes addressed: 
Long term conditions: a whole system, person-centred approach / Clinical trials and evidence / Digital health / Innovation and adoption / Person centred care
Benefit to NHS:
Efficiency gains from simple, non-siloed comms
Reduced risk of data breach and better clinician & patient privacy
Reduced time to decisions
Fewer face-to-face follow-ups
More timely interventions
Improved patient-centric care  
Improved mobile working
Improved interdisciplinary and inter-organisational working
Initial Review Rating
4.00 (2 ratings)
Benefit to WM population:
Easier access to clinical professionals
Reduced travelling to appointments
More control over personal health data
Reduced risk of health data breach
Less frustrated clinical staff!
Reduced spend at CCG level on SMS
Current and planned activity: 
Traction (App)
  • Hospify’s free messaging app is live in the Apple & Google app stores with more than 4000 sign-ups across 60 hospitals since launch in Feb ’18 and 25% monthly active users.
The Hospify App is secure and compliant for health use across the UK and EU. End users can download the FREE Hospify App via the Apple and Android app stores.  

Live Trials (Hub)
  • Unison Health: paid trial at University Hospitals North Midlands. Intention to scale out nationally to >1k branches and >500k nurses
  • Birmingham Community NHS Trust: free trial
  • Cambridge & Peterborough NHS Trust: free trial
  • Lincolnshire Community NHS Trust: free trial
  • Medway Community NHS Trust: Up to 900 users for 3 months’ free trial
  • Corby NHS Health Centre (Lakeside+): 90 users for 3 months’ free trial The GP Service: telehealth company with national reach
What is the intellectual property status of your innovation?:
UK trademarks filed; EU, Colombia & US trademarks in process.
Return on Investment (£ Value): 
Very high
Return on Investment (Timescale): 
3 years +
Ease of scalability: 
Regulatory Approvals:
When designing its message delivery and information security architecture in 2015, Hospify carried out detailed discussions with the Information Commissioner’s Office about the legislative landscape around secure messaging in health. As a result, Hospify combines cutting edge technology and powerful security with careful consideration of UK and EU rules for handling patient information, and has the following accreditations:
  • GDPR & 2018 UK DPA compliant
  • NHS IG Toolkit (2017-2018) & DSPT (2019) (Org code: 8JN92)
  • Crown Commercial Service supplier (GCloud 11)
  • ISO 27001:2017 accreditation (Registration number: 214722)
  • ICO registered (ZA239336)
  • US encryption export registered (SNAP-R ERN R11191)
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Innovation 'Elevator Pitch':
Ieso Digital Health delivers NICE recommended cognitive behavioural therapy (CBT) one-to-one between patients and IAPT trained therapists via online (live) typed conversation. Appointments are available when suit patients on any web enabled device.
Overview of Innovation:
Ieso Digital Health (“Ieso”) provides NICE recommended cognitive behavioural therapy (CBT) through our proprietary 'ThinkWell' web-based platform. Both Step 2 and Step 3 therapy is delivered one-to-one between a patient and an IAPT-trained PWP or a BABCP-accredited high intensity therapist online through typed conversation, supported by offline messaging in-between sessions; treating all IAPT-applicable conditions:
  • depression
  • generalised anxiety disorder
  • social anxiety disorder
  • panic disorder
  • agoraphobia obsessive-compulsive disorder (OCD)
  • specific phobias (such as heights or small animals)
  • PTSD
  • health anxiety (hypochondriasis)
  • body dysmorphic disorder
Ieso’s fully-managed service has been developed in association with, and operating within, the NHS IAPT services since 2011. We have steadily built up our customer base and are now commissioned in over 65 CCG areas across England, either working directly with the CCGs or as sub-contractors to NHS Trusts and independent healthcare providers. To date Ieso have treated in excess of 43,000 patients and conducted over 210,000 hours of therapy within the IAPT programme.

Ieso summary information sheet is attached for review.
Stage of Development:
Market ready and adopted - Fully proven, commercially deployable, market ready and already adopted in some areas (in a different region or sector)
WMAHSN priorities and themes addressed: 
Mental Health: recovery, crisis and prevention / Digital health / Innovation and adoption
Benefit to NHS:
With growing demand for psychological therapies, traditional services can struggle to maintain NHS service standards relating to access, waiting times and recovery. As a result, services from around the NHS need to consider how to extend their care to patients without increasing their costs; including delivering digital interventions for appropriate cohort of patients. Although our service utilises the same human resources for the therapy itself, we have no additional overheads with regards to room hire, travel costs or other traditional overheads seen within the NHS.

Ieso's financial model is focused around patient treatment with no limit on session numbers. Pricing is based upon per episode of care, meaning a certain number of patients will be treated as part of allocated budget rather than assumed therapist capacity. 
Analysis of that data (Jan-Dec 2017) shows that Ieso delivers:
  • 22% better outcomes than the national average
  • 48% more patients’ complete treatment than the national average
  • 96.5% accessing treatment within 6 weeks, compared to 93.7% nationally, but with no waits for subsequent appointments.
In addition, Ieso’s “patient experience questionnaire” data shows that 82% of patients rate Ieso as good or excellent, and 66% of patients’ treatment is conducted outside of normal office hours.
The benefits of our innovation are not limited to quick and flexible access to treatment and better outcomes for patients. Our unique position of having access to extensive patient data can be used in clinical research to develop improvements in mental health care:
• Catarino, A. et al. (2018) Demographic and clinical predictors of response to internet-enabled cognitive–behavioural therapy for depression and anxiety. BJPsych Open (attached.
• Ewbank, M. et al (2019) Quantifying the Association Between Psychotherapy Content and Clinical Outcomes Using Deep Learning (attached)
Initial Review Rating
5.00 (1 ratings)
Benefit to WM population:
Patients are able to access clinically validated, NICE-approved, one-to-one typed CBT with an IAPT-trained PWP or BABCP-accredited high intensity therapist from the comfort of their own home using nothing more than their smartphone, tablet or computer to access our ThinkWell platform via a reliable internet connection.

With appointments available 24/7, traditional CBT can be conducted at a time and place that suits the patient. This means that those who are time poor, struggle to access traditional services due to geography, physical difficulties or personal boundaties are able to access the treatment that's right for them.

Approximately 66% of Ieso’s therapy sessions happen outside the traditional Monday-Friday 9-5 window,
with the majority taking place on week day evenings; in addition, Ieso’s “patient experience questionnaire” data shows that 82% of patients rate Ieso as 'good' or 'excellent'.

You can view an Ieso explainer video here:

As well as a 'people' video showing some of the people behind Ieso Digital Health here:

We have also attached a patient case study.
Current and planned activity: 
Ieso manages IAPT contracts with large footprints, such as in Surrey, where we treat approximately 20% of the total number of patients accessing IAPT across the five CCGs within the AQP contract. In addition to Surrey, Ieso holds 26 IAPT contracts delivering a Primary Care Psychological Therapies Services. These contract areas are listed below;
•        Bolton
•        Bromley
•        Camden
•        Cambridgeshire and Peterborough
•        Derbyshire
•        Devon
•        Dorset
•        Dudley
•        East Riding of Yorkshire
•        Gloucestershire
•        Buckinghamshire
•        Herefordshire
•        Islington
•        Lancashire
•        Leeds
•        Medway
•        Merton
•        Norfolk
•        Nottinghamshire
•        Salford
•        Southampton
•        Southwark
•        Suffolk
•        Sussex
•        Wandsworth
•        West Kent

We continue to expand enabling more and more people to access clinically-validated CBT at a time and place that suits them.
What is the intellectual property status of your innovation?:
All IP is owned by Ieso Digital Health.

Ieso is ISO9001 and ISO27001 compliant and our IG Toolkit for 2017-18 (v14.1) had an overall score of

Ieso is fully operable with all major patient management systems (IAPTus, PCMIS).
Return on Investment (£ Value): 
Return on Investment (Timescale): 
6-12 mon
Ease of scalability: 
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Innovation 'Elevator Pitch':
Pulse Health App is a *FREE to use secure closed instant message platform for the NHS available on iOS and Android. Featuring chats, voice/video calls, full NHS directory and much more. Log in via NHSmail credentials.
Overview of Innovation:
Pulse Health App is a communication platform designed for the NHS; available on iOS, Android, and Web Client (coming soon). GDPR compliant, fully encrypted to the latest data and cybersecurity standards, safe for patient identifiable data (PID) and integrated into NHSmail.
Communication amongst healthcare professionals is moving away from the traditional email, the extension number, and the archaic bleep system. Users require instant messaging. It is inefficient to log on to a computer and find a contact, bleep them, and await a callback. Doctors, nurses, managers, and all other employees within the healthcare sector are using mobile phones and instant messaging solutions such as Whatsapp to organise themselves.
The use of Whatsapp and other unauthorised third-party social media/instant message systems by healthcare professionals is endemic. This poses a significant risk to the individual, the organisation, the NHS, and the patient. Whilst the majority of these systems are encrypted; images can integrate with the cloud, messages can be accidentally sent to personal contacts, and messages are not always anonymised to avoid data breaches. 

The users are NHS mail only users who are actually verified by their respective organisations. Password management is done via NHS mail. 

It is a completely closed system. The directory contains over 1.7 million contacts who can be contacted to download and use it. The users are already in the directory by proxy. 

The organisations who do not use NHS mail can be added in a similar fashion alongside their directory.

There are no patients on this platform, and no one can get in with Yahoo or Hotmail etc. 

The revenue is generated using advert banners which can be taken off for a small fee. There are no trial period and no restrictions as we want every user and every organisation whether they pay or not to be able to use it. 

The images do not sync with the camera roll. There are pin and fingerprint protection and lockout time protection. Upon password change, the app automatically logs out.

There are call and video call facility at no extra charge. We have the ability to remote wipe all data in case needed. 

*Free version contains adverts.  The adverts are Admob by google, it uses users search history and browsing history to generate relevant content. It has nothing to do with the content of the messages or Pulse Health App itself. It does not affect the security of the app. Nonetheless they can be taken down for a small fee. 

Stage of Development:
Close to market - Prototype near completion and final form may require additional validation/evaluation and all CE marking and regulatory requirements are in place
WMAHSN priorities and themes addressed: 
Wealth creation / Digital health
Benefit to NHS:
A Recent study at West Suffolk NHS Foundation Trust showed that a nurse would save 21 minutes per shift and a junior doctor would save 48 minutes by using a similar app. This translates to around 6,000 nurses and 3,000 doctors for the entire NHS. Furthermore based on assumption of saving 1min/employee/shift, and further assumption of 100% uptake by 1.2 million NHS users, the NHS would save 20,000 hrs a day for the entire NHS in non-cash releasing productivity– over 2,600 years per annum (assuming 200 working days per year at 7.5hrs per day). This results in a non-cash releasing productivity of over £100M/annum – (saving 1 minute per day assuming a £40,000 average employee cost– NHS Digital rate card is £49,777 for a Band 5). Based upon current research of time saved this would result in non-cash releasing productivity of anywhere between £50M-£500M per annum (50 M figure comes from realistic uptake of 50% and saving 1min/per shift/day/per employee and 500M figure comes from 3000 doctors salary + 6000 nurses salary from the study mentioned earlier) of non-cash releasing efficiency and productivity. Fort those who would not believe the above figures due to potential biases and those who believe non cash releasing productivity is not actually a saving; Bleeps cost the NHS £6.6M per annum and they have their own place, particularly in an emergency situation when dependence on cellular network and Wifi cannot be 100% relied up on . Total number of bleeps in the NHS is around 130K. With use of Pulse Health App this figure could drop significantly as in you would only keep bleeps for trauma calls, cardiac arrests, etc which are hyper-urgent situations. One could easily imagine we would not need 130K bleeps in the NHS.  On the upside potentially every NHS employee would be contactable in real time without incurring further costs; in fact, the NHS would save money from £6.6M which it spends on bleeps and yet increase the number contactable employees in real time from 130k to 1.2M. Moreover, organisations and individuals using this app would comply with GDPR and IG rules and therefore avoid costs of punitive measures against individuals and organisations which is totally unnecessary when the solution is here. Another benefit is audit and accountability and use of metadata that it would generate. Pulse Health App is *FREE – our closest competitors would cost between £25m-£60M for the entire NHS. Our vision and costs are in line with the NHS Long term plan
Benefit to WM population:
WM has QE as the tertiary centre. Most secondary care centres procure services from QE. This app will bypass all the switchboards and users can directly contact each other via Pulsehealth app. This will not only save time but also make it easier to share patient identifiable data, clinical images and details for the benefit of the patients. Primary care service providers can contact doctors without waiting for bleeps to be returned to them via overburdened switchboards. It is not only limited to doctors, from porters and HCAs to allied health professionals and administrative staff have an email address that could allow them to just login without even registering and start communicating. No need to exchange phone numbers. They can start calling and sharing. As we mentioned earlier organisations which do not use NHSmail can be added to Pulse Health App if they wished to sign up to. Alternatively, anyone working for the NHS is entitled to NHSmail which their organisation's IT department can facilitate in obtaining one. Also, private providers, such as local pharmacists are encouraged to obtain NHSmail by their organisations federating with NHS mail. The link to obtain for various community services onboarding to NHSmail is here. ​ 
Current and planned activity: 
Return on Investment (£ Value): 
Return on Investment (Timescale): 
1 year
Ease of scalability: 
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